Sam Bouso founded Precognitive in 2016, marking a dramatic leap forward in the way companies combat online fraud, protect consumer accounts, and authenticate users.
Prior to starting Precognitive, Sam joined the product team at 41st Parameter where he enhanced their fraud technology and helped develop the 41st Parameter’s advertising division, AdTruth. He led global product innovation and liaised between clients, business development, and engineering to develop ad-tech and device fingerprinting products.
41st Parameter and AdTruth we acquired by Experian in 2013; Sam remained with the company to help further develop and innovate the ad-tech platform before striking out on his own to begin work on Precognitive.
November 27th, 2019 | 40 mins 12 secs
Privacy By Design is one of the key elements of good data protection, and is made mandatory by Article 25 of the GDPR. But what does PbD mean in practice? In this podcast, we look at the key elements of PbD, discuss some actual use cases, and examine how to apply PBD on the ground.