John Mitchison
Special guest
John Mitchison, Director of Policy & Compliance at the DMA:
John has extensive knowledge of the data and marketing industry, with over 20 years’ of experience. He has worked closely with a variety of stakeholders within the industry providing expert advice and support to organisations dealing with the legal, compliance and policy- related changes affecting their businesses, as well as contributing guidance to many industry and government working groups and committees. Prior to joining the DMA, John worked at Acxiom and before that the Daily Telegraph, where his roles involved managing large data campaigns.
John Mitchison has been a guest on 2 episodes.
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Episode 4: Disproportionate, intrusive and unfair – the ICO report on ad tech and real time bidding – Part 2.
July 22nd, 2019 | 23 mins 19 secs
Part 2 of 2. In its recent paper, Update report into adtech and real time bidding, the ICO has set out a biting criticism of how real time bidding (RTB) currently operates in the UK. Although the ICO has stated that it will take another six months to investigate further, it is already clear that the ICO will intervene. It is no exaggeration to say that the ICO’s intervention is likely to have a bigger impact on this industry than the GDPR. To give some idea of scale: the worldwide spend of on digital advertising is expected to reach US$98bn in 2020. In Europe, the UK is by far the largest market, followed by Germany and then France (approx. US$15bn, US$8bn, US$4bn, respectively, in 2018).
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Episode 3: Disproportionate, intrusive and unfair – the ICO reports on ad tech and real time bidding (Part 1).
July 21st, 2019 | 44 mins 37 secs
In its recent paper, Update Report into Adtech and Real Time Bidding, the ICO has set out a biting criticism of how real time bidding (RTB) currently operates in the UK. Although the ICO has stated that it will take another six months to investigate further, it is already clear that the ICO will intervene. It is no exaggeration to say that the ICO’s intervention is likely to have a bigger impact on this industry than the GDPR. To give some idea of scale: the worldwide spend of on digital advertising is expected to reach US$98bn in 2020, representing 68% of total expenditure on digital media advertising. In Europe, the UK is by far the largest market, followed by Germany and then France (approx. US$15bn, US$8bn, US$4bn, respectively, in 2018).