Andy Houston
Special guest
Andy Houston has been a guest on 2 episodes.
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Episode 4: Disproportionate, intrusive and unfair – the ICO report on ad tech and real time bidding – Part 2.
July 22nd, 2019 | 23 mins 19 secs
Part 2 of 2. In its recent paper, Update report into adtech and real time bidding, the ICO has set out a biting criticism of how real time bidding (RTB) currently operates in the UK. Although the ICO has stated that it will take another six months to investigate further, it is already clear that the ICO will intervene. It is no exaggeration to say that the ICO’s intervention is likely to have a bigger impact on this industry than the GDPR. To give some idea of scale: the worldwide spend of on digital advertising is expected to reach US$98bn in 2020. In Europe, the UK is by far the largest market, followed by Germany and then France (approx. US$15bn, US$8bn, US$4bn, respectively, in 2018).
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Episode 3: Disproportionate, intrusive and unfair – the ICO reports on ad tech and real time bidding (Part 1).
July 21st, 2019 | 44 mins 37 secs
In its recent paper, Update Report into Adtech and Real Time Bidding, the ICO has set out a biting criticism of how real time bidding (RTB) currently operates in the UK. Although the ICO has stated that it will take another six months to investigate further, it is already clear that the ICO will intervene. It is no exaggeration to say that the ICO’s intervention is likely to have a bigger impact on this industry than the GDPR. To give some idea of scale: the worldwide spend of on digital advertising is expected to reach US$98bn in 2020, representing 68% of total expenditure on digital media advertising. In Europe, the UK is by far the largest market, followed by Germany and then France (approx. US$15bn, US$8bn, US$4bn, respectively, in 2018).